Business Plan

Business Plan

Introduction

A business plan is a written description of your business’s future. A document that describes what you plan to do and how you plan to do it.

Business plans can help perform a number of tasks for those who write and read them. They’re used by investment-seeking entrepreneurs to convey their vision to potential investors.

It is often an integration of functional plans such as marketing, finance, manufacturing and human resources. Potential investors and suppliers too are interested in a business plan, as it can proof helpful in taking decisions.

For the purpose of this assignment, the selected sample business venture is DE BRIGHT POULTRY FARM.

Name of the business: DE Bright Poultry Farm

Address of the business: The location of the business determines both the success and failure of the business, hence this business will be located in Up Oversea in Nasarawa town

Nature of the business:  The business is profit oriented that is, it is established for the sole purpose of making profit. The business will begin in small scale considering the financial implication but may gradually increase as income become larger.

Statement of finance needed: Poultry farming is capital intensive, as low as 150,000 can start the business at the scale I wish to operate, but a basic necessity is housing, where there is none, then more capital will be required to access one and capital is required to get that. The capital to start up this business will be sourced from loan from agro-based subsidy organizations.

EXECUTIVE SUMMARY

Poultry farming is a branch of agricultural business that deals with raising of domesticated birds such as chickens, turkey, ducks and geese, for the purpose of farming meat or eggs for food. This business plan is centered on rearing of chicken which is the most common aspect of poultry farming. It is a very lucrative business that can transform a pooper to a billionaire.

Objective Statement

The De Bright poultry farm mission is to become the recognized leader in its focused industry for income of poultry and egg.

PRODUCTION PLAN:

The poultry farming is capital intensive depending on the scale, location of the farm and the type of management technology used

Production process: the major requirement is the housing for the birds, poultry equipment and appliances. The incubation period of the domestic fowl is 21 days. After the incubation period, the poultry hatch into chicks and the rearing process begins. At the early stage, there won’t be any output, until the are old enough to start laying eggs, but before then much money will have to be invested in feeding with the adequate nutritional requirement needed for healthy growth of the poultry.

Raw materials: the major raw materials required in poultry production are the feed, and they are classified based on the stage of the poultry: starters, growers, layers and finishers. Vaccination is also recommended at intervals to ensure proper health condition.

MARKETING PLAN

Sales of Chicken

The primary income stream for the organization will come from the sales of chicken to industries, hotels, restaurant and slaughterhouses within the Business’s focused market.

The De Bright poultry farm plans to produce a lot of interest in the farm due to the fact that there is high demand for poultry product in Nasarawa town and Nigeria at large.

Promotion Strategies

De Bright poultry farm plans on using a variety of selling techniques that will allow the farm to easily focus on buyers within the focus on audience.

 

Financial Plan

Actual Assumptions

·        The De Bright poultry farm will have a yearly income amount of growth of 20% per season.

·        The Owner will obtain N150,000 of debt resources to create the company.

CONCLUSION

It’s one thing to start a chicken farm, but to start an actual business out of it is something else entirely. You are not only going to become a chicken farmer, but a businessperson as well, depending on what markets you want to target and what part of the chicken industry you want to tap into. In the chicken industry there are two main sectors: Layers, which are chickens bred and raised to produce eggs, or broilers, chickens raised and bred to be slaughtered. Whatever sector you choose, you have to make responsible managerial and financial decisions to make your chicken farm business a profitable one.